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Channel: The Buzz by Mike Schaffer » #SportsPRChat
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Dying on Perfection

In the mid 1930s, German composer Carl Orff made epic music history. He set an old poem, “O Fortuna,” to music, thus creating generations of goosebumps. As the poem is so…the way it is…the musical...

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Analysis: Manny Ramirez Retires

Analysis - Manny Ramirez Retires from Baseball

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Portland Timbers & The National Anthem

I am not a fan of the Star-Spangled Banner being played before sporting events. Did you know that the tradition started during World War II to drum up support for the “war effort?” It, in effect,...

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Zach Houchins and Deleted Tweets

Looks like somebody didn’t learn about keeping their Twitter mouth shut. Zach Houchins, a recently-drafted Washington Nationals player has been posting disgusting, offensive racist things on his...

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PR Tips for Jim Riggleman and the Washington Nationals

The Washington, DC, sports community was given a jolt this week, when Nationals manager Jim Riggleman abruptly resigned. He quit on the hottest team in baseball, who had won something like 13 straight...

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Zach Houchins Is An Idiot

I don’t take to calling people names. Search through this site and you’ll be hard-pressed to find name-calling.  Strong opinions?  All the time.  Calling people out for dumb things?  Hundreds of...

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Why I’ve Got Tebowmania

Not going to lie, I’ve got Tebowmania. I’ll be rooting for the Broncos when they play the Patriots in the NFL playoffs this weekend. Naturally, I’ll root against them if they should play my Ravens in...

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Want to host #SportsPRChat?

Several years ago, I created #SportsPRChat, the first-ever Twitter chat dedicated to the business and marketing of sports. Nearly a year ago, I retired from running the weekly chat. Angie Taylor has...

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The 7 Elements of LINSANITY!

There has been no bigger sports story over the past few weeks than the meteoric rise of New York Knicks point guard Jeremy Lin. He’s taken over the sports media world over the past few weeks, capturing...

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The Best Day for Sports PR

If you work in sports PR, there is a key date you need to be aware of.  It’s the best day of the year to work in sports PR. In 2012, it’s July 11. And why, pray tell, is this the best day? It’s the...

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